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Meridian One, Corp. is a leader in the affinity program marketplace. A privately owned corporation founded in Alexandria, Virginia in 1986, Meridian One has launched and currently administers active affinity member benefit programs for over 500 professional and trade associations in the United States.
Meridian One creates value by securing long term agreements with well-known, respected companies, such as FedEx and OfficeMax, that supply products and services to the small business community. Meridian One then targets trade and professional associations whose members have a need for the company's product or service. Associations offer their endorsement of the company's product, and in turn will receive an ongoing royalty based on their members' purchases of the product or service.
After the Association Agreement is in place, Meridian One takes the lead by developing a strategic marketing plan aimed at generating awareness and member usage of the program. Program marketing to the association's members is co-branded with the association and company logos. Marketing stresses the added benefit of membership in the association and the exclusive savings offers that members receive because of their membership.
1 800 MEMBERS, Meridian One’s Sales Center, enrolls members in the program and maintains contact with each member after the sale to ensure ongoing satisfaction.
By matching supply and demand in this way, Meridian One creates a non-dues income stream for the association, cost effectively prospects the small business marketplace for large corporations, and earns an ongoing sales agent commission from the company for sales efforts.
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